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Business Description
Mattel, Inc. designs, manufactures and markets a variety of toy products worldwide, through sales to retailers and directly to consumers. Mattel's portfolio of brands and products are grouped in the following categories: Mattel, Fisher-Price and American Girl. Mattel brands include Barbie, which includes Barbie fashion dolls and accessories; Other Girls Brands, which includes Polly Pocket! and ello; Wheels, which includes Hot Wheels, Matchbox and Tyco R/C vehicles and playsets, and Entertainment, which includes Nickelodeon, Harry Potter, Yu-Gi-Oh!, He-Man and Masters of the Universe, Batman, Justice League, and games and puzzles. Fisher-Price brands include Fisher-Price, Power Wheels, Sesame Street, Little People, Disney preschool and plush, Winnie the Pooh, Rescue Heroes, Barney, See 'N Say, Dora the Explorer, PowerTouch and View-Master. American Girl brands include American Girl Today, The American Girls Collection and Bitty Baby.

Financial Information
For the nine months ended 9/30/04, net sales rose 1% to $3.25 billion. Net income fell 11% to $288.4 million. Revenues reflect an increase in sales of the American Girls and Barbie Brands. Net income reflects an increase in advertising and promotion expense and increased selling and administrative expenses.