Receive a complete Daily History of this Stock You can receive a complete daily file of this issue since 1970 or stock inception. We will email you the file in ASCII format within a few hours or ordering. Product Details | Order

Business Description
Kellogg Company and its subsidiaries are engaged in the manufacture and marketing of ready-to-eat cereals and convenience foods, such as cookies, crackers, toaster pastries, cereal bars, frozen waffles and meat alternatives. In the fiscal year ended December 27, 2003 (fiscal 2003), these products were manufactured by the Company in 17 countries and marketed in more than 180 countries. Its cereal products are generally marketed under the Kellogg's name, and are sold principally to the grocery trade. It uses broker and distribution arrangements for certain products. It also generally uses these, or similar arrangements, in less-developed market areas or in those market areas outside of its focus. Kellogg also markets cookies, crackers and other convenience foods, under brands such as Kellogg's, Keebler, Cheez-It, Murray, Austin and Famous Amos, to supermarkets in the United States through a direct store-door delivery system, although other distribution methods are also used.

Financial Information
For the nine months ended 9/25/04, net sales rose 8% to $7.22 billion. Net income rose 18% to $704.2 million. Revenues reflect volume growth and pricing/mix improvement and favorable exchange rates. Net income also reflects higher margins due to increased productivity and reduced interest cost on borrowings.