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Business Description
The Cheesecake Factory Incorporated, incorporated in February 1992, operates casual dining restaurants under The Cheesecake Factory and Grand Lux Cafe marks in the United States. On March 4, 2004, the Company operated 75 upscale, full-service, casual dining restaurants under The Cheesecake Factory mark in 24 states and the District of Columbia. It also operated three upscale full-service casual dining restaurants under the Grand Lux Cafe mark in Chicago, Illinois; Los Angeles, California, and Las Vegas, Nevada; and one self-service, limited-menu express foodservice operation under The Cheesecake Factory Express mark inside the DisneyQuest family entertainment center in Orlando, Florida. The Company also operated a bakery production facility in Calabasas Hills, California, which produces baked desserts and other products for the Company's restaurants and for other foodservice operators, retailers and distributors.

Financial Information
For the 39 weeks ended 9/28/04, revenues rose 26% to $703.1 million. Net income rose 12% to $47.3M. Revenues reflect sales from newly opened restaurants. Higher income was partially offset by lower gross margins and higher labor costs.