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Business Description
Activision, Inc. publishes interactive entertainment software products. It maintains a portfolio of products that spans various categories and markets, and is used on various game hardware platforms and operating systems. The company’s products cover game categories, such as action or adventure, action sports, racing, role-playing, simulation, first-person action, and strategy. Activision offers its products primarily in versions that operate on the Sony PlayStation 2, Nintendo GameCube, and Microsoft Xbox console systems; Nintendo Game Boy Advance, Sony PlayStation Portable, and Nintendo Dual Screen hand-held device; and the personal computer. The company develops, markets, and sells products directly, by license, or through its affiliate label program with certain third-party publishers. It provides logistical and sales services to third-party publishers of interactive entertainment software and manufacturers of interactive entertainment hardware in Europe. The company operates in the United States, Canada, the United Kingdom, Germany, France, Italy, Japan, Australia, Sweden, and the Netherlands. Activision was incorporated in 1979 and is headquartered in Santa Monica, California.